Apparel Arts is the de facto magazine of record for men's clothing in the 1920s, 1930s and 1940s. It has achieved somewhat of a cult status for its colored illustrations of lounge suits, formal wear, collegiate styles and leisure wear. Judged in the dint of today's light, these illustrations and advertisements provide a remarkable glimpse of a vanished (or was it vanquished?) world of clothing.
Forget the Google book-scanning project! A philanthropic Fedora Lounge member has already scanned the contents of the Fall 1934 issue in this thread. Quite a feast for the eyes: observe and learn.