It seems the Italians have always had a leg up on everyone else in terms of marketing flair and enthusiasm for menswear. However, I think it must said that the British have come into their own as of late.
Led by the British Fashion Council, the British menswear industry has decided to compete head to head with the Italians and hold a summer showcase called "London Collections: Men" with a full calendar including a four hour Savile Row presentation, a Tom Ford dinner and an Esquire/Mr. Porter event.
In a bit of a coup, the industry has gotten HRH The Prince of Wales to host a reception to celebrate the launch of London showcase next week on June 14th at St James’s Palace.
If I didn't have a business commitment at that time, I would be trying to find a way to attend naturally!