I first came across Mr. Tarek in Timothy Clements' Made in London portraiture series of London craftsmen and women. Clements also does a little write-up on each craftsman. For Tarek, he wrote:
"Years later after completing his formal training at Cordwainers Technical College, he went home to see his family and celebrate. On hearing Sebastian’s news his Polish grandmother told him: “Your great grandfather would have been so proud”. Why my great grandfather? he thought. To Sebastian’s complete astonishment, she told him that his great grandfather had made shoes for the Czar of Russia and was the last in line of eighteen generations of shoemakers."
Now that's what I call a true heritage brand!