In our digital age, we are fed a constant diet of Facebook, Instagram, Snapchat and WeChat updates by friends, colleagues and digital influencers with millions of followers.
People share anything and everything online. These days very little in terms of fashion and style is truly new or a secret. Women decide on the next handbag or #ootd by swiping on Instagram. Likewise, men get inspired by what other guys are wearing by browsing #wiwt. Most of this is "free" and easy. Everything is see, click or buy.
Against that backdrop, writing a full-length book could be construed as either retro or out of step with the times.
I chose to write a book on Sicilian tailoring. Why? Because only a long-form narrative can do justice to the topic. My view is this: the deeper the secret, the more that needs to be told.
That's quite a statement but I truly believe it. This is a sartorial story that cannot be told in a single tweet or Instagram, or even a hundred of them.
Based on years of travel, research and personally commissioning bespoke clothes in Sicily, I sum up in #SGST what I know and love about Sicilian tailors and their unique approach to cutting and making superbly tailored clothes.
If you are truly serious about masculine style, this is a secret you cannot miss out on.